The Moto E is an Android smartphone developed and manufactured by Motorola Mobility. Released in the wake of its successful Moto G, the Moto E is an entry-level device that is intended to compete against feature phones by providing a durable, low-cost device for first-time smartphone owners or budget-minded consumers, with a particular emphasis on emerging markets.
The device was unveiled on May 13, 2014, and made available at online retailers in India and the United States the same day. In India, the release of the Moto E was met with similarly high demand to that of the Indian release of the Moto G, and crashed the website of Flipkart—the online retailer marketing the device in the country.
Development
The release of the Moto G, an entry-level Android smartphone, was a major success for Motorola Mobility—who had been acquired by Google Inc. in 2012, and was in the process of being sold to Lenovo as of January 2014. In the first quarter of 2014, Motorola sold 6.5 million phones—led by strong sales of the Moto G, especially in markets such as India, and in the United Kingdom—where the company accounted for 6% of smartphone sales sold in the quarter, up from nearly 0.The Moto E was designed to specifically compete against feature phones in emerging markets; according to Charlie Tritschler, Motorola's senior vice-president of products, the Moto E's goal is to "end the feature phone", and the device is primarily targeted towards "people who have been on the edge for a while but just didn’t think they could afford [a smartphone]."Magnus Ahlqvist, vice president of Motorola's EMEA division, estimated that between 65 to 70% of users in India still used feature phones. In February 2014, Motorola released the Moto G in India exclusively through the online retailer Flipkart, marking its first release in the country since 2012. The website's original stock of 20,000 units sold out within hours, and it sold 247,000 Moto G units in just two months, ranking as the 12th highest-selling smartphone in the country for the first quarter of 2014.
Trischler noted that durability was a key selling point in emerging markets, specifically citing the device's use of Gorilla Glass 3, an anti-smudge screen coating, and a similar splashproof coating to the Moto G—which he also noted were attributes that are not normally seen in such low-end products. The company also emphasized its efforts to reduce the cost of constructing the phone—expanding upon those used by the Moto G. Tritschler stated that these measures have to be "architected [right] into the product; you can’t just cut the price." Overall, the Moto E is 40% cheaper than the Moto G.
The version of Android shipped on the device, 4.4 "KitKat", contains a number of changes designed to optimize the operating system for low-end devices such as the Moto G and E. To emphasize the device's performance, Motorola argued in a demonstration that the Moto E was slightly faster than the high-end Samsung Galaxy S4 at performing basic tasks such as launching certain apps (such as the camera and web browser) and going back to the home screen from an app.
Key Features
- Android v4.4 (KitKat) OS
- Wi-Fi Enabled
- FM Radio
- 1.2 GHz MSM8x10 Dual Core Processor
- Dual Standby SIM (GSM + GSM)
- 5 MP Primary Camera
- 4.3-inch Touchscreen
Motorola puts together a sharp display, the most advanced operating system, a powerful processor and dual SIM support in the form of Moto E, a mobile that is made for all.
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Sharp Display / Powerful Processor
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4.3 inchqHD Display
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256ppi
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Glass 3Corning Gorilla
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CoatAnti-smudge
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GuardSplash
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1.2 GhzProcessor
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200 A7Q Snapdragon
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1 GBRAM
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302Adreno graphics
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Lasting Battery Life / Latest Android OS - Upgradable
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1980 mAhBattery
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Li- IonComposition
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24 hoursMixed Usage
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4.4 KitKatAndroid OS
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VoiceGoogle Search
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PlayGoogle
Other Features :
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